"Identity Systems" this term was a toughy. Dealing with branding, crazy corporate design guidelines, and let alone revitalizing a city sounds wild. But it was a great challenge week after week, and I was up for it. What other way can I grow as a designer than to face such a difficult task to take upon in identity design?

I chose to mess with Camden, New Jersey. Camden has been one of the most dangerous and poorest cities in America, a destination that scares visitors away and makes residents weary of their lifestyles. I'm no politician or anything, but this place is in need for a change. I didn't know what I was getting into. And I was fine with that.
Sorry, no detail shots of my project. But if you look closer, my table is to the right there.







by derekwong